Brand story

      In these fast-paced days, we imprint the veins of a leaf onto a piece of paper, then light one end. The firelight travels slowly along the veins, like a gentle countdown, pulling us from the clamor of the outside world back to the rhythm of our hearts.

      He Ji believes that scent is a rhythm. The wind in the rice paddies, the fir trees in the mountains, the morning mist, and the snow-covered pines at night can all be seen in a wisp of smoke. May you, in a single leaf, refocus your attention and quietly reunite with yourself.