Brand Story
Leaf Incense · Stories in the Air
1. Where our story begins
Leaf Incense began with a simple question:
What if scent could be as quiet and precise as light—shaping a space without shouting for attention?
We were tired of heavy, overpowering home fragrances. We wanted something more intimate and intentional. Something you could place on a bedside table, a windowsill, or a work desk, and it would gently change the air—like opening a window onto a different mood.
2. Why leaves? Turning time into scent
We chose the leaf as our core symbol and form.
A leaf holds time in its veins: seasons, weather, sunlight and shadow. When a leaf burns, it is like a tiny ritual—time itself becoming smoke. Our paper leaf incense translates that feeling into everyday life: you light a leaf, and the room slowly changes pace with it.
Each shape is inspired by real trees—maple, holly, ginkgo, cedar, oak and more—each with its own story and emotional temperature.
3. White Series · Daylight Healing
The White Series is our answer to daylight.
Soft woods, gentle florals and subtle spice are blended to feel like fresh air moving through your home. The white leaves are designed for mornings, afternoons and early evenings—when natural light enters the room and you want the space to feel clear, calm and quietly luxurious.
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Woods: sandalwood, cedar, fir, agarwood—creating depth without heaviness.
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Florals: osmanthus, white florals, soft petals—like a vase by the window.
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Spice & Herb: ginger, fennel—warm, comforting, lightly awakening.
4. Black Series · Night Rituals
The Black Series is created for night-time rituals.
These darker leaves carry deeper, more atmospheric blends to mark emotional transitions: from noise to quiet, from work to rest, from outside to inside.
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Sleep – Lavender, cedarwood, patchouli. A sweet, gentle scent for slow, deep rest.
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Relax – Vetiver, white cedar, cypress, bergamot. A quiet forest after a long day.
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Focus – Clove, lemongrass, mint, geranium. Clear, refreshing, made for deep work.
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Dive – Myrrh, musk, benzoin. Alluring, velvety, made for inner contemplation.
- Awaken – Eucalyptus, elemi, juniper berry. A crisp reset for body and mind.
Light a black leaf, and the night no longer feels accidental—it becomes a deliberate, personal ritual.
5. Our idea of luxury: space, not excess
For us, luxury is not about excess—it is about space:
space to breathe, to pause, to reset.
Leaf Incense is designed to support what we call “luxury healing spaces”: homes, studios, hotel rooms or corners of a city apartment where scent, light and materials work together to restore you.
6. From our hands to your daily rituals
Every leaf is carefully shaped, blended and finished with the small details that matter—how the edges burn, how the smoke moves, how long the scent lingers after the ember goes out.
We create the leaves.
You create the ritual.